During the SuperBowl last night, a game I watched here in New York with a mixture of confusion and amazement during the litany of mundane celebrity-endorsed advertisements, the questions over SodaStream were strong. This pro Israeli-occupation company, now supported by actress Scarlett Johansson, found itself in a storm of controversy. Deservedly so. Al Jazeera America reports:
The day Scarlett Johansson fell in love with Zionist occupation
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