Leading Chinese blogger Isaac Mao:
China has a long tradition of people trying to fit into the group, moderating their behaviour to avoid standing out conspicuously – a culture reinforced by the man-made collectivism of the past half-century.
Blogs have leapfrogged this tradition, acting as a catalyst to encourage young people to become more individual. So this and other grassroots media are now emerging strongly to challenge China’s social legacy.